Services.

  • A comprehensive document that outlines the goals, strategies, and tactics a business will employ to promote its products or services to its target audience. It serves as a roadmap for the marketing efforts and helps guide the allocation of resources and decision-making processes.

  • An evaluation and assessment of a company's marketing activities, strategies, and resources. It involves analyzing various aspects of the marketing function to identify strengths, weaknesses, opportunities, and threats, with the ultimate goal of improving marketing performance and effectiveness.

  • SEO is an essential strategy for businesses to improve online visibility, attract targeted traffic, and stay competitive in the digital marketplace. By investing in SEO, you can increase brand awareness, generate valuable leads, and drive sustainable growth for your business.

  • Creating a comprehensive plan that outlines the goals, target audience, and tactics for promoting a product, service, or brand. It involves analysing market trends, understanding customer needs, and aligning business objectives to develop a cohesive and effective marketing approach.

  • Market research is crucial in marketing as it provides businesses with valuable insights about their target market, competitors, customer preferences, and market opportunities. It helps businesses make informed decisions, develop effective marketing strategies, and ultimately drive business growth and success.

  • My workshops often start with an overview of marketing principles, including the marketing mix (product, price, place, promotion), target audience identification, and understanding customer needs and behaviours. However, these can be tailored based on the needs of the client.

  • Branding and positioning are crucial aspects of marketing because they directly influence how a business is perceived by its target audience. A strong brand and effective positioning help differentiate a business from competitors, create a unique identity, and build customer loyalty. By developing a distinct brand image and communicating a clear value proposition, businesses can establish trust, credibility, and emotional connections with customers.

  • Using influencers in marketing has become increasingly important because they have the power to authentically connect with and influence their dedicated followers. Influencers have built a strong online presence and credibility within specific niches or industries, making them trusted voices in their respective communities. Partnering with influencers allows businesses to tap into their established audience, reach a targeted demographic, and leverage their influence to promote products or services.

  • TikTok allows for authentic and interactive engagement with users, fostering a sense of community and encouraging user-generated content. By leveraging TikTok's innovative features and trends, businesses can build a youthful and dynamic brand image, connect with a new generation of consumers, and drive both brand loyalty and business growth.

  • Paid digital marketing plays a vital role in reaching a targeted audience, increasing brand visibility, generating faster results, and providing measurable data for optimisation. It allows businesses to leverage the power of digital platforms to drive customer engagement, conversions, and business growth.

  • Following an organic social strategy is vital for businesses as it allows them to build an authentic online presence, foster meaningful connections with their audience, and cultivate long-term brand loyalty. Organic social media efforts involve creating and sharing valuable content, engaging with followers, and establishing a genuine brand voice. By prioritising organic strategies, businesses can develop a community of loyal and engaged customers who trust their brand, share their content, and act as advocates. This approach not only helps businesses increase brand visibility and reach, but also fosters a positive brand image, drives customer loyalty, and ultimately contributes to sustainable business growth.

  • A mentor brings wisdom and expertise based on their own experiences in the industry. They can provide guidance, share insights, and offer practical advice to help you navigate challenges and make informed decisions. Learning from someone who has already walked the path can save you time, effort, and potential mistakes.

Brands Helped.

Can I Help Your Business?

If you're a business just starting out or looking to grow, an individual seeking guidance and personal development, a corporate entity in search of a creative consultant to take your initiatives to the next level, a small business requiring social media management expertise, or a school/organisation in need of a respected speaker for an event, then it’s your lucky day!